Sprint car racing just got a massive upgrade, and it’s coming from two names you definitely know. Kyle Larson from NASCAR and sprint car legend Brad Sweet decided to shake things up with their own national series, and the results have been pretty spectacular.

• Co-founded by NASCAR champion Kyle Larson and six-time sprint car champion Brad Sweet in 2022
• Features 14 full-time drivers competing in 60 events across 20 states with nearly $6 million in prize money
• Launching a groundbreaking franchise system in 2026 that will pay teams up to $18 million over four years

How It All Started

Back in 2022, Larson and Sweet had this crazy idea. What if sprint car racing could feel like a real professional sport instead of just an expensive hobby for rich guys? They wanted teams to actually make money, fans to get better coverage, and drivers to compete for prizes that would make your head spin.

The whole thing kicked off in 2023 with just 12 midweek races. Larson won that first championship, proving their concept worked. But 2024 was when they really stepped on the gas, expanding to over 50 events and throwing more than $5 million at drivers throughout the season.

These aren’t your typical racing promoters either. Sweet brings decades of sprint car expertise while Larson adds star power from NASCAR’s biggest stage. Together, they’re treating sprint car racing like it deserves to be treated.

What Makes These Cars So Wild

High Limit runs 410-cubic inch winged sprint cars, and these things are absolutely bonkers. Picture a 900-horsepower engine strapped to a 1,400-pound frame with a massive wing on top. They’ll hit 100+ mph on half-mile dirt ovals while sliding sideways through corners three cars wide.

That wing isn’t just for looks, it creates downforce that keeps these rockets glued to the track. When you see 25 of them charging into turn one with dirt flying everywhere, you’ll understand why people get addicted to this sport.

The competition level is insane too. You’ve got NASCAR stars like Larson and Christopher Bell mixing it up with sprint car legends and hungry young drivers trying to make their mark.

The 2025 Season is Massive

This year brings 60 events across 20 states with nearly $6 million up for grabs. The 14 full-time drivers, called “High Rollers,” include returning favorites like Sweet, Tyler Courtney, Rico Abreu, and Brent Marks, plus newcomers like Aaron Reutzel and Chase Randall.

The schedule hits all the legendary tracks. Eldora Speedway hosts the Joker’s Jackpot with a six-figure payday. Silver Dollar Speedway brings back the Gold Cup Race of Champions. Skagit Speedway delivers the Skagit Nationals. Each of these races pays enough money to change someone’s year.

But they don’t just hit the famous places. High Limit brings world-class racing to tracks that might never see this level of competition otherwise. The season kicks off in Las Vegas and wraps up at Texas Motor Speedway, with stops everywhere in between.

The Franchise System Changes Everything

Here’s where High Limit gets really interesting. Starting in 2026, they’re launching a franchise system that guarantees team owners will actually make money. Think NFL franchises, but for sprint cars.

Ten teams get permanent franchises, with the first five going to 2024’s top performers: Kasey Kahne Racing, Clauson-Marshall Racing, Rico Abreu Racing, Roth Motorsports, and Murray-Marks Motorsports. The other five get awarded based on combined 2024-2025 performance.

The money is ridiculous. In 2026, the franchise system pays out $3.97 million to teams. By 2029, that number hits over $5 million. These franchises are permanent too, owners can sell them or transfer them just like any other business asset.

Sweet explains why this matters: “You see a lot of turnover with car owners. No matter how rich you are, it gets old spending that type of money year after year without building any equity or getting a return on your investment.”

Streaming Partnership with FloRacing

Every single High Limit event streams live on FloRacing, and this partnership goes way deeper than just showing the races. FloRacing actually owns a piece of High Limit, so they’re invested in growing the sport together.

Fans get professional coverage with multiple camera angles, expert commentary, and behind-the-scenes content. You can watch on your phone, computer, or any streaming device. No more grainy Facebook Live feeds or hoping someone shows up with a camera.

The streaming revenue also funds that franchise system. Teams share in the money FloRacing generates, creating the sustainable business model Larson and Sweet wanted from day one.

Big Names Keep Showing Up

High Limit attracts talent from everywhere. Christopher Bell runs select events when his NASCAR schedule allows. Ty Gibbs recently made his sprint car debut with the series. Even dirt late model superstar Ricky Thornton Jr. tried his hand at 410 sprints with High Limit.

The connection to kubota dealers nationwide through the title sponsorship adds legitimacy and marketing muscle that helps grow the sport’s profile. When major brands like Kubota get involved, other sponsors take notice.

Tony Stewart’s involvement adds another layer of credibility. The three-time NASCAR champion knows what professional motorsports should look like, and his support validates what High Limit is doing.

Technology and Innovation

High Limit doesn’t just copy what everyone else does. They’re adding sports betting partnerships through ALT Sports Data, letting fans make picks through daily fantasy sports or place wagers where it’s legal.

They’re also creating original content like “DIRT II: A Season with High Limit,” a documentary series that gives fans unprecedented access to teams and drivers throughout the season.

Safety gets serious attention too. The series helps tracks make improvements and invests in the latest safety equipment. When you’re dealing with 900-horsepower missiles on dirt, you can’t mess around.

What’s Coming Next

With the franchise system launching in 2026 and a winner bonus pool being added, High Limit keeps pushing the boundaries. That bonus pool will distribute over $100,000 annually to the most successful teams on top of everything else.

They’ve already acquired the All Star Circuit of Champions from Tony Stewart, expanding their influence across regional sprint car racing. Success attracts more sponsors, more tracks, and more top drivers every year.

The winner bonus pool starts at $105,000 in 2026 and grows to $187,500 by 2029. Rico Abreu and his team currently lead with six victories this season, while Aaron Reutzel sits second with four wins.

Why High Limit Works

The series succeeds because it treats everyone, teams, drivers, tracks, and fans, like actual partners instead of just sources of revenue. Team owners get guaranteed income and franchise equity. Drivers compete for substantial prize money. Tracks receive support for improvements. Fans get professional coverage and access to the sport’s biggest stars.

But they haven’t lost the grassroots spirit that makes sprint car racing special. These are still gladiators battling wheel-to-wheel on dirt ovals, creating excitement you can’t fake or manufacture.

The series maintains that authentic racing atmosphere while adding professional standards that elevate everything. You get the best of both worlds, traditional sprint car excitement with modern presentation and financial stability.

The Future Looks Incredible

High Limit is positioning itself as a major force in American motorsports. The franchise system, winner bonus pools, and continued growth in prize money show they’re here for the long haul.

When a series can offer guaranteed revenue sharing, six-figure race payouts, and professional presentation, the best drivers and teams naturally want to be part of it. That creates a cycle where success breeds more success.

For sprint car fans, High Limit represents everything good about the sport’s future. Traditional excitement meets professional standards, creating something that works for longtime dirt racing enthusiasts and newcomers alike.

Next time you want to see some incredible racing action, tune into FloRacing and watch these 900-horsepower machines battle for victory. Once you experience what High Limit brings to the table, you’ll understand why Larson and Sweet’s vision is transforming sprint car racing across America.