Who Owns the Luxury Brand You Love?

Who Owns the Luxury Brand You Love?

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It’s not a secret that each luxury brand name belongs to a mainstream company, but which are married together?

You might want to know this because the names will share technology, platforms, and some of the features that make them the brands that we admire and enjoy. You want to know the famous words of the owners or parent company of various luxury brands that you enjoy driving. Let’s look at the multiple relationships and what brands match up to be the parent companies and the high-class brand we admire.

Lexus is part of the Toyota Family.

Why do you see Lexus and Toyota at the top of many lists, especially those relating to reliability? This happens because these two brands are joined at the hip. Toyota owns Lexus and is the parent company. The first Lexus model was released in 1989, and people loved them because of the marketing strategy that brought this brand to the masses. The Lexus brand offers efforts of personalized services, which the public clamored for at the time.

The Mazda Luxury Brand Never Came to Fruition

Mazda does not have its luxury brand, but it came close with the Amati name back in 1991. A car was proposed, and it was to be a high-powered luxury sedan with a twelve-cylinder engine, but it never came to the market. The Amati brand never had a prototype or became a real thing. Mazda often won’t acknowledge that this brand existed as an actual idea. To this day, Mazda does not have a luxury name.

Ford Owns Lincoln and Used to Own Volvo

Recently, the Volvo name changed hands and is mainly under the ownership of a few different Chinese automakers. The Lincoln name continues to be the luxury arm of the Ford brand. Many platforms and build plans are shared across the two brands. The Lincoln name continues to be one of the most comfortable luxury names in the industry. If you think the Lincoln Navigator and Ford Expedition are similar, you’ll know why when you realize the two vehicles share a platform.

Nissan is the Parent Company of Infiniti

Suppose you’re wondering which company owns Infiniti; it’s Nissan. The fantastic engineering that comes out of the Infiniti brand development is something you often find in some of the Nissan models heading to market. This luxury brand offers you the benefits of several models and a lineup of vehicles that make sense when you’re out on the road. Infiniti created the VQ engine, making it a unique name and delivering an excellent package of features on every model.

Volkswagen has Several Luxury Names.

The Volkswagen Group is made of nearly a dozen different brand names, and several of them fall within the luxury class. Names including Audi, Bentley, Bugatti, Porsche, and Lamborghini all come from the Volkswagen brands. You’ll undoubtedly recognize several models that come from the names you admire when you’re ready to head out on the road for some fun. VW’s first name was Audi, but others have come under the same umbrella and now make up a considerable part of the Volkswagen Group family.

Stellantis Owns Alfa Romeo and Maserati

Stellantis, formerly FCA, owns two luxury brand names and gives us some excitement from Italian names we admire. Both Alfa Romeo and Maserati fall under the Stellantis name and are part of the family of many brands. Ferrari is also in this group, but this brand is often thought of as a performance brand and a boutique automaker that isn’t truly a builder of luxurious vehicles. The luxury names you find from this auto group add a bit of poshness to the world of Dodge, Jeep, and Ram.

Honda is the Parent Company of Acura

Building the Acura brand was how Honda created a high-class name and offered us a group of vehicles that deliver better driving and upscale features for the ride. The first Acura model came into the market in 1986 and continues to be one of the most impressive names offered in the market. Acura is the luxury brand of Honda, but some cars end up in America wearing the Acura name submitted elsewhere under the Honda brand name.

The Newest Luxury Name is Genesis. Who Owns it?

Genesis has made a splash in the market since it arrived in 2017. This brand took the name from the original Hyundai Genesis sports coupe, and Hyundai owns this new luxury brand. As the Genesis name continues to grow, we see that it has become a serious player in luxury vehicles, making this brand one of the most impressive and fastest-growing in the world.

Two GM Brands Fall into the Luxury World

We don’t think of Buick as a luxury brand most of the time, but it indeed reaches this level of driving with the Avenir trims offered. GMC is another name that is often only thought of as a premium brand, but the Denali trim does an excellent job of taking this brand into the world of high-class driving. The only luxurious name in the GM family is the Cadillac brand which has been at the top of American luxury driving for a long time.

BMW Doesn’t have a Parent Company, but it Owns Another Luxury Name

What is the absolute pinnacle of luxury driving in the automotive market? That would be considered the Rolls-Royce name, and BMW owns it. The BMW name doesn’t have a mainstream owner, which isn’t a bad thing. We know the development of BMW models offers performance, athleticism, and fun on any road. Adding the Rolls-Royce name to the mix allows this pair of luxury names to head to the height of perfection when it’s time for a beautiful drive on any road.

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